On my evening commute through the city of Houston, I pass a billboard that looks a lot like this:
In a city that is regularly ranked as one of the country’s least literate (56 out of 77 in last year’s rankings), a billboard that reminds people of the fundamental importance of reading is a pretty awesome sight. Every time I drive by, it makes me smile. It also makes me wonder why I don’t see more bookish advertising. I dove into the depths of the internet (I googled it), and I found more than a few examples.
Notably, most of the examples out there are from other countries. Some are for bookstores, some for libraries, others for literacy organizations. There’s even one for a restaurant – located in a library. Here are eleven of my favorites:
Literacy Foundation, designed by Bleublancrouge (Canada)
Book Biennial of Pernambuco, designed by Coletivodedois (Brazil)
Personal Project, designed by Jake Roberts (New York)
Livronauta Comics and Old Books, designed by Yeah! (Brazil)
P.P. McGuinness, designed by Whybin/TBWA (Australia)
Pulp Books, designed by Lowe and Partners (South Africa)
Colsubsidio Book Exchange, designed by Lowe/SSP3 (Colombia)
Anagram Bookshop, designed by Kaspan (Czech Republic)
Mint Venetu, designed by Love Agency (Lithuania)
Stiematzky, designed by ACW Grey (Israel)
Mo’Men, designed by DDB Cairo (Egypt)
Follow us on Twitter for more bookish goodness!